Privacy Policy

Effective date: 13 July 2026
Data controller: ContentMotion Pte. Ltd., 78 Tiong Bahru Road #01-05, Singapore 168732, UEN 202573912M
Contact: [email protected] · +65 6227 4194

1. Introduction

ContentMotion Pte. Ltd. ("ContentMotion", "we", "us", or "our") respects your privacy and is committed to protecting personal data in line with the Personal Data Protection Act 2012 (No. 26 of 2012) of Singapore ("PDPA") and applicable subsidiary legislation. This Privacy Policy explains what personal data we collect, why we collect it, how we use and disclose it, how long we retain it, and what rights you may have.

This policy applies to personal data collected through contentmotion.life (the "Website"), our contact forms, email and telephone communications, in-person meetings at our Tiong Bahru studio, and the delivery of our video and social content production services (collectively, the "Services"). By using the Website or providing personal data to us, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under the PDPA, we will obtain it separately through clear affirmative action — for example, ticking a consent checkbox on our contact form.

If you do not agree with this Privacy Policy, please do not use the Website or provide personal data to us. You may still browse certain public pages without submitting identifiable information.

2. Personal data we collect

"Personal data" means data, whether true or not, about an individual who can be identified from that data or from that data and other information to which we have or are likely to have access. The categories of personal data we may collect include:

2.1 Identity and contact data

Name, job title, company name, email address, telephone number, postal address, and other details you voluntarily provide when completing our contact form, corresponding by email, calling our office, or meeting us at our studio.

2.2 Project and business data

Information about your content requirements, marketing channels, timelines, budgets discussed, brand guidelines, and other commercial information shared during discovery, production, and delivery of Services. This may include names and likenesses of your employees or customers appearing in produced content — handled under separate project agreements where applicable.

2.3 Technical and usage data

When you visit the Website, we may automatically collect IP address, browser type and version, device type, operating system, referring URL, pages viewed, time and date of visit, and similar diagnostic data through cookies and similar technologies. See our Cookie Policy for details and choices.

2.4 Communication records

Records of correspondence, meeting notes, approval feedback, and support enquiries relating to our Services or the Website.

2.5 Payment and billing data

For client projects, we may collect billing contact details, purchase order references, and payment-related information. Payment card data is typically processed by third-party payment processors; we do not intentionally store full card numbers on our systems.

We do not intentionally collect sensitive personal data (such as NRIC numbers, financial account passwords, or health information) through the Website. Please do not submit such data unless we explicitly request it for a defined legal or contractual purpose.

3. How we collect personal data

We collect personal data through:

• Direct interactions — contact forms, email, phone, in-person meetings, contracts, and project workflows;
• Automated technologies — cookies, server logs, and analytics tools on the Website (where permitted by your cookie preferences);
• Third parties — referrals from business partners, publicly available professional profiles (e.g. LinkedIn) where relevant to a legitimate enquiry, or service providers who assist our operations under confidentiality obligations.

4. Purposes of collection, use, and disclosure

We collect, use, and disclose personal data for purposes that a reasonable person would consider appropriate in the circumstances, including:

• Responding to enquiries submitted via the Website or other channels;
• Scoping, quoting, delivering, and invoicing video and social content production Services;
• Managing client relationships, project approvals, and retainer workflows;
• Operating, maintaining, and improving the Website and our internal systems;
• Analysing aggregated usage trends to improve user experience (where analytics cookies are accepted);
• Complying with legal obligations, responding to lawful requests from authorities, and enforcing our agreements;
• Protecting the rights, property, and safety of ContentMotion, our clients, and others;
• Sending service-related communications — project updates, scheduling, delivery notifications;
• With your consent or as otherwise permitted under the PDPA, sending marketing communications about our Services. You may opt out at any time.

We will not use personal data for purposes incompatible with those described above without notifying you and, where required, obtaining fresh consent.

5. Legal basis and consent

Under the PDPA, we generally rely on one or more of the following: your consent (e.g. PDPA checkbox on our contact form); necessity to enter into or perform a contract with you; compliance with legal obligations; and our legitimate interests in operating and improving our business, provided those interests are not overridden by your data protection interests.

You may withdraw consent for any purpose that relies on consent by contacting us at [email protected]. Withdrawal does not affect the lawfulness of processing before withdrawal and may limit our ability to provide certain Services.

6. Disclosure of personal data

We may disclose personal data to:

• Employees and contractors who need access to perform their roles, bound by confidentiality;
• Production freelancers and specialists engaged on client projects under NDA;
• IT, hosting, email, analytics, and payment service providers processing data on our instructions;
• Professional advisers (lawyers, accountants) where necessary;
• Regulators, courts, or law enforcement when required by applicable law;
• A successor entity in connection with a merger, acquisition, or asset sale, subject to continued protection consistent with this policy.

Some service providers may process data outside Singapore. Where we transfer personal data overseas, we take steps required under the PDPA to ensure that the receiving organisation provides a standard of protection comparable to the PDPA, unless an exception applies.

We do not sell personal data to third parties for their independent marketing purposes.

7. Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements. Typical retention periods include: enquiry records for up to twenty-four months if no project proceeds; active client project files for the duration of the engagement plus seven years for contractual and tax purposes; cookie consent preferences for six months as described in our Cookie Policy. When data is no longer needed, we securely delete or anonymise it.

8. Security

We implement reasonable administrative, technical, and physical safeguards appropriate to the nature of the personal data we hold — including access controls, secure hosting, and staff training. No method of transmission over the Internet or electronic storage is completely secure; we cannot guarantee absolute security but we review our measures periodically and respond to known incidents in line with applicable law.

9. Your rights under the PDPA

Subject to exceptions under the PDPA, you may have the right to:

• Request access to personal data about you that we hold;
• Request correction of personal data that is inaccurate or incomplete;
• Withdraw consent where processing is consent-based;
• Request information about how we have used or disclosed your personal data within the preceding year (where applicable).

To exercise these rights, email [email protected] with sufficient detail for us to verify your identity and locate relevant records. We will respond within the timeframe required by the PDPA. A reasonable fee may be charged for manifestly unfounded or excessive requests where permitted by law.

If you have concerns about our handling of personal data, you may contact us first. You also have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) in Singapore.

10. Third-party links

The Website may contain links to third-party sites (e.g. social platforms, client websites). We are not responsible for the privacy practices of those sites. Review their policies before providing personal data.

11. Children

Our Services and Website are directed at businesses and professionals. We do not knowingly collect personal data from individuals under eighteen without appropriate parental or guardian consent. Contact us if you believe we have collected such data inadvertently.

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The effective date at the top will change when we do. Material changes will be highlighted on the Website where practicable. Continued use after updates constitutes acknowledgement of the revised policy, subject to applicable law.

13. Data breach notification

If we become aware of a notifiable data breach under the PDPA that is likely to result in significant harm to affected individuals, we will assess the incident promptly, take reasonable steps to contain and remediate it, and notify the Personal Data Protection Commission and affected individuals as required by law. We maintain internal procedures for incident logging, escalation, and post-incident review to reduce recurrence.

14. Contact us

For privacy-related questions, access or correction requests, or consent withdrawals:

ContentMotion Pte. Ltd.
78 Tiong Bahru Road #01-05, Singapore 168732
Email: [email protected]
Phone: +65 6227 4194